Privacy Policy

Updated: July 14, 2021

PainRelief Now (“we” or “our”) and our parent company WELL Health Technologies Corp. (“WELL”) are proud to offer you the PainRelief Now webpage (the “Website”) and the associated PainRelief clinic (the “Clinic”). PainRelief Now is committed to protecting your personal information and complying with applicable data protection and privacy laws.  This “Privacy Policy” tells you how we do so.

We will update this Privacy Policy as necessary. Please check it regularly.

1. What information do we collect?

PainRelief Now Website


Unless you opt-out, our website uses “Cookies” and other automatic data collection technologies with your consent to collect personal information whenever you visit or interact with the Website, including unique identifiers and preference information such as IP address, technical usage, browser type, time zone settings, language preferences, operating system, unique device identifiers, search history, page response times and length of visit, pages viewed, marketing preferences or navigation and clickstream behavior for online interactions.

These Cookies helps us understand how you use the Website and the content of the Website in order to make improvements. We also may use these Cookies to promote our services through marketing and advertising. These Cookies may be accessed or disclosed to third-parties, such as Google Analytics and Facebook Pixel, for the purpose of analyzing site usage and better serving you relevant advertisements.  

You can opt-out of Cookies or prevent third-party websites from accessing our Cookies through the privacy settings on your browser. However, opting-out of our Cookies may disable some of the Website’s features, and may prevent us from providing you with the information and services you have requested.

Website Form

When you submit a form on the Website, we will collect some personal information about you, like your name, e-mail, phone number and service required. This information will be used to create a profile with PainRelief Now, verify your identity, respond to your inquiry, or to allow us to follow-up with you directly.

Direct Marketing

If you sign up to receive direct marketing or promotional communications from PainRelief Now or WELL, we will collect your name, phone number and e-mail to inform you about the requested products and services.

PainRelief Now Clinic

To provide our Services, we will collect some personal information about you, like your name, e-mail, phone number, address, and insurance information. This information will be used to create a profile with PainRelief Now, verify your identity, communicate with you, and bill for the treatment provided. PainRelief Now will also collect, either directly from you patient and potentially from other referring health service professionals, personal health information about you. This information can include presenting problems, health history, health conditions and treatments provided. Only the personal health information necessary to provide the patient with the services will be collected.

2.Why do we use personal information?

We use your personal information to:

  • manage our relationship with you and provide you with the information you request,
  • conduct research and evaluate research and development on the Website and for our Services, including analyzing testing data to improve our services,
  • communicate with you regarding inquiries for information, service requests, employment opportunities, or appointment reminders,
  • detect, prevent or investigate security breaches,
  • process insurance information or other payment information,
  • protect our business against error, fraud, theft and damage,
  • maintain appropriate records for internal administrative purposes or as required by law,
  • review the diagnoses, treatment and services provided to you,
  • conduct appropriate consultation and follow-up, and
  • book appointments at hospitals and other health services as appropriate as per the order of the consulting health care professional.

PainRelief Now reserves the right to aggregate and anonymize personal information collected and to use such aggregated information as it sees fit.

3. Who do we share the personal information with?

We may share some of your personal information, including personal health information, with third-party service providers in order to provide you with the information or services you request. We only use service providers that ensure a comparable level of protection for your information, as provided in this Privacy Policy. Our contracts with our service providers ensure they comply with that obligation and use your personal information only for the services requested.

Exceptionally, we may collect, use or disclose personal information without your consent in the following limited circumstances:

  • when the collection, use or disclosure of personal information is permitted or required by law or by regulatory proceedings,
  • in an emergency that threatens an individual’s life, health, or personal security,
  • when we require legal advice from a lawyer,
  • to protect ourselves from fraud,
  • to a collection agency in order to collect our unpaid accounts; or
  • to investigate an anticipated breach of an agreement or a contravention of law.

If we merge with another business, we will inform you of any impact on your personal information. 

PainRelief Now Website

We only share your personal information with service providers in order to operate the Website. This includes potentially sharing your personal information for:

  • providing requested services or information,
  • operating and optimizing the Website, or
  • customer service.

PainRelief Now Clinic

We may share your personal information, including your personal health information, with service providers in the course of providing the patient the requested services. This includes sharing your personal information to:

  • ensure that we can communicate with you during the appointment and conduct any post-appointment follow-up as needed,
  • refer you to a specialist or another health care professionals, or
  • process payments or to bill the relevant insurance providers.

4. How long do we keep personal information?

We retain personal information for as long as required to provide the services for which it was collected, otherwise, in accordance with applicable legal and regulatory requirements.

5. How do we keep personal information accurate?

We take reasonable steps to ensure that any personal information in our custody is accurate and up to date but we mostly rely on you to notify us of any changes to personal information you provided us.

6. How do we protect your personal information?

We use reasonable and appropriate physical, administrative and technical measures designed to help you secure your personal information against accidental or unlawful loss, access or disclosure. Only staff and service providers who have a legitimate purpose for accessing the personal information collected by us are authorized to do so. Security and data protection training is also provided to all PainRelief Now staff. Unauthorized use of personal information by anyone affiliated with PainRelief Now or WELL is prohibited and constitutes grounds for disciplinary action.

All of our contracts with our third-party service providers contain clauses specifically to address confidentiality and data management, and covenants ensuring compliance with privacy law and the protection of personal health information. 

Even though we take all necessary steps to protect your personal information, security breaches cannot be eliminated and we cannot guarantee no breach will ever occur. 

7. Where do we store personal information?

PainRelief Now Website

All personal information we collect on our Website is collected via secured connections and stored on secure servers in Canada; however, personal information processed by our third-party service providers may be done outside of Canada.  While outside of Canada, personal information is subject to that jurisdiction’s laws, which may permit governmental authorities the right to access your personal information.

For more information on our service providers or where we store personal information, contact us at

PainRelief Now Clinic

All personal health information we collect at our Clinic is stored within electronic medical records (EMR). Our agreements with our EMR vendors, and all other third-party service providers used for the services requested by the patient, ensures that all personal health information remains in Canada and that our vendors comply with all relevant privacy laws and adhere to certain data protection standards.

For more information on our third-party service providers and how your personal health information is protected, contact us at

8. Links to third-party sites

Our Website may lead you to third-party websites, including websites advertising other products or services.  Those organizations are separate and distinct from WELL and have their own separate privacy policies.  We are not responsible in any way for how any third-party collects, uses or discloses your personal information, so it is important to familiarize yourself with the privacy policies of these websites before providing your personal information to them.

9. Direct marketing

You may sign up to receive marketing or promotional communications from PainRelief Now or WELL.  Where you have expressly consented, we may use your personal information to inform you about us and products and services offered by PainRelief Now and/or WELL, including promotional offers and events.

If you no longer wish to receive marketing or promotional communications from us, you can opt-out at any time by:

  • using the unsubscribe feature found in our emails and other electronic communications, or
  • contacting us via email at

We remove your contact information from our marketing lists within 48 hours as soon as you unsubscribe.

10. Consent

We will obtain the patient’s or health care professional’s consent to collect, use or disclose personal information (except where we are authorized to do so without consent). Consent can be provided orally, in writing, electronically, through an authorized representative, or it can be implied when the purpose for collecting, using or disclosing the personal information would be considered obvious, and the patient or health care professional voluntarily provides personal information for that purpose. Consent may also be implied when a patient or health care professional is given notice and a reasonable opportunity to opt-out of his/her personal information being used but chooses not to opt-out.

11. Your rights

You also have the right to:

  • rescind or withdraw your consent to the use or disclosure of personal information,
  • request to access your personal information, including your personal health information,
  • request us to restrict our use or disclosure of your personal information,
  • object to our use or disclosure of your personal information,
  • request that we edit, but not remove, certain information (like an e-mail address),
  • request that we transfer to another organization the personal information you have provided us, and
  • request us to delete the personal information we hold about you.

Contact us at to exercise any of these rights. If you request access to your personal health information, we may refer your request to the relevant healthcare provider to comply with your request. We will respond within 30 days. If we cannot grant your request, for example if you make an access request and providing you access would disclose personal information about another person, we will give reasons. 

We will address all requests with equal attention.

12. Contacting us

Accountability with respect to your personal information is important to PainRelief Now and WELL. In the event that you have any questions (including how personal information is managed by PainRelief Now), complaints or concerns about this Privacy Policy, or if you have reason to believe that we may have failed to adhere to it, please contact us by sending an email. Questions regarding your rights and responsibilities under this Privacy Policy can be directed to our privacy officer at

If after contacting us you are still not satisfied, you have the right to file a complaint with your local privacy authority.